February 28, 2012
by Narayan Rajan
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Customer service can be enabled by good communication and effective social networking; but it has to stem from a deep-rooted corporate culture. Your organization has to be oriented towards customer service at every level, with a clear vision, and the … Continue reading
February 21, 2012
by Rashmi Jha
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This January, the fast-food chain McDonalds launched an outreach exercise on Twitter: they asked customers to share their experiences with McDonalds using the hashtag #mcdstories. Within hours, Twitter was flooded with negative remarks, wisecracks and anti-McDonald’s sentiment, all using the … Continue reading
February 17, 2012
by Shakthi V.
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The previous year saw a massive surge in ownership of smartphones and tablets in the US market. The Indian scenario is set to follow suit with smartphones available at lower and lower price points all the time and growth expected … Continue reading
February 14, 2012
by Shakthi V.
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Computing used to be neatly bundled up in products that you could buy; today it’s increasingly being sold as a service. Computation, software, access to data and storage are all being sold as services where the consumer doesn’t physically own … Continue reading
February 10, 2012
by Narayan Rajan
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There is a lot of talk about customer experience, but how do you gauge if your organizational commitment to this key business element is robust enough or losing focus? It’s difficult to implement customer experience when your organization isn’t sure … Continue reading
February 7, 2012
by Narayan Rajan
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Over the months, this blog has featured a lot of lists of best practices and tips. This post is going to be a bit different. There’s nothing better than learning from experience, and this time we’d like to learn from … Continue reading
February 3, 2012
by Rashmi Jha
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The whole landscape for social marketing revolves around creating and sharing content. You can build a sizable following just sharing links to well-selected third-party content; the enduring success of Boing Boing is proof of that. Whenever you’re using social media … Continue reading