PDF Fish don’t notice water; birds don’t notice the wind. Let’s say you’ve decided that the buzz around brand storytelling has some substance to it. The next step is to sit down and try create interesting stories around your brand. But what stories? This is the point at which a lot people get stuck. It’s not because you don’t know your brand well enough but because you know it only too well and you get lost in the details. You need to be able to step back and get the right perspective to look inside your organization and your brand to find the spark for a great brand story.
Brand stories can come from anywhere in your organization. There are things Continue Reading →