September 23, 2011
by Narayan Rajan
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If you want to promote your brand on Facebook, a Facebook fan page fits in as the right solution. Unlike personal profiles, pages can have unlimited fans. This makes them a great way to reach out to a mass audience, … Continue reading
September 16, 2011
by Narayan Rajan
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No, I’m not asking you to marry lawyers (although that’s OK too). I’m talking about building relationships with your most important online audience – your brand advocates. When you’re trying to reach out on the internet, it helps if all … Continue reading
June 7, 2011
by Shakthi V.
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It’s like a sudden leap from using smoke signals and semaphore to getting hold of one of those nifty little communicator devices from the Starship Enterprise! Brand engagement used to be about using mass media in the best manner to … Continue reading