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Tag Archives: Budget

November 29, 2011
by Devi R.
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Excellence through Excel

Field Manual No. FM-30 of the US Army states it best: ‘The side possessing better information and using that information more effectively to gain understanding has a major advantage over its opponent.’ Whatever the scale of your business, you have … Continue reading →

Categories: Enterprise Marketing | Tags: Benchmark, Budget, campaign, Enquiries, Impressions, Revenues, Strategic Marketing | Permalink

August 2, 2011
by Devi R.
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Effective Search Engine Marketing: A Checklist

Search Engine Optimization and Search Engine Marketing (SEM) go hand-in-hand, helping bolster each other’s efforts. In my experience, an SEM exercise that takes certain best practices on board is more likely to deliver sustainable results and lay the groundwork for … Continue reading →

Categories: Articles | Tags: Budget, campaigns, CTR, Search, SEM | Permalink

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