November 1, 2011
by Narayan Rajan
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We’ve looked at how email marketing continues to be a valuable way to reach out and drive sales. We’ve discussed what works, what doesn’t and more. In parting, let’s take a look at three pervasive myths about email marketing. These … Continue reading
October 21, 2011
by Narayan Rajan
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Nothing lasts forever, even e-mail relationships. Over time, you’re bound to see some drop-off in audience figures for your e-mail marketing activities. Even with the most compelling content, it’s quite common to see around half your audience becoming dormant after … Continue reading