May 1, 2012
by Narayan Rajan
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How do you reach out to online influencers and get more incoming links and more reach through them? Last April, this blog offered what was described as the new mantra of online networking: Look for friends, not links. It’s been … Continue reading
March 27, 2012
by Rashmi Jha
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Ever since the first group of hunter-gatherers decided to build their huts closer together for mutual security and companionship, community building has been one of humanity’s most intrinsic and rewarding skills. But deciding where to pitch your tent can be … Continue reading
September 20, 2011
by Narayan Rajan
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Social media platforms are not magic cures. Setting up a profile on the social network of your choice does not automatically translate to getting friends, fame and fans. While working on my clients’ social presence, I’ve found that the commonest … Continue reading
June 10, 2011
by Shakthi V.
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It should come as no surprise to learn that the purchase patterns get effected by the ‘consumers’ voice’. More than the experts, celebrities and the marketers, people listen to the views of other people like them. Some consumers are looked … Continue reading