May 15, 2012
by Narayan Rajan
0 comments
Sometimes, new businesses are eager to jump into promotional mode, pushing sales by brute force to get a jump-start on growth. I think it makes sense to first get the branding aspect sorted out. You can increase turnover with tactical … Continue reading
February 14, 2012
by Shakthi V.
0 comments
Computing used to be neatly bundled up in products that you could buy; today it’s increasingly being sold as a service. Computation, software, access to data and storage are all being sold as services where the consumer doesn’t physically own … Continue reading
February 7, 2012
by Narayan Rajan
0 comments
Over the months, this blog has featured a lot of lists of best practices and tips. This post is going to be a bit different. There’s nothing better than learning from experience, and this time we’d like to learn from … Continue reading
November 25, 2011
by Narayan Rajan
0 comments
Human interaction isn’t yet an exact science, but people sometimes think it is. There’s a growing emphasis on studying customer experience and improving it.But, an interesting study suggests that the biggest spenders aren’t always the ones getting the best results. … Continue reading
October 14, 2011
by Narayan Rajan
0 comments
In other parts of the world, companies from Apple to McDonald’s are going paperless at the cash counter. While physical receipts are still the norm in Indian retail, banks, travel agencies and online stores have already begun reaching out intensively … Continue reading