November 8, 2011
by Narayan Rajan
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In the last post, I briefly mentioned the importance of having a presence on local listings like Google Places. It helps you reach out to local customers by increasing your visibility in location-based searches. It strengthens your association with your … Continue reading
October 4, 2011
by Narayan Rajan
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E-mail? That’s so 1996! Isn’t it? E- mail campaigns are just fodder for spam folders and trash bins. Social media, that’s where the smart online marketing money is these days. Email is outdated. If you’ve been nodding in agreement to … Continue reading
August 26, 2011
by Devi R.
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Sometimes, web agencies try to make Search Engine Marketing seem very esoteric. Some of it is complicated, agreed, but the basics are easy enough to grasp. I think it’s important for you to be able to assess your SEM campaign … Continue reading
July 26, 2011
by Devi R.
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No-spider zones, I like to call them. You’ve seen them: all slick, minimal design with small, esoteric looking text embedded in images. Or colourful, busy sites where everything seems to be animated but all the text is inside a flash … Continue reading
July 19, 2011
by Devi R.
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It’s easy to get lost while negotiating the world of page rankings and keyword to come up with an effective linking strategy. There are so many ways to try and slice and dice the vectors of online influence and repute, … Continue reading
July 15, 2011
by Devi R.
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Google Places is Google’s business listing service, linked to Google search and Google Maps. When you list your business on Google Places: Your listing is displayed to Google users in your area Your customers have easier access to information on … Continue reading
July 12, 2011
by Devi R.
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Before you enter the territory, you’ve got to know the map. When we begin a new link-building campaign, we do a lot of backlink analysis, both in the planning stages and at regular intervals later on. I try and understand … Continue reading
July 8, 2011
by Devi R.
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There was a time when search engines had rather extended lead times for their crawl rates, but this is no longer true. Search engine web crawlers now respond to new keywords and content rapidly, making it possible to roll out … Continue reading
July 1, 2011
by Devi R.
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Once a client has bought into the need for SEO and signed up for an SEO service, the most common question I hear is: ‘How effective is my SEO?’ Answering the question in a manner that speaks to business needs … Continue reading
June 24, 2011
by Shakthi V.
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There’s a telling moment in the story of the ‘Black Colossus’ by Robert E. Howard. His hero -Conan, was the commander of an army, and decides to give orders for his troops to hold their ground on an elevation and … Continue reading