March 27, 2012
by Rashmi Jha
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Ever since the first group of hunter-gatherers decided to build their huts closer together for mutual security and companionship, community building has been one of humanity’s most intrinsic and rewarding skills. But deciding where to pitch your tent can be … Continue reading
March 9, 2012
by Narayan Rajan
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Successful email marketing hinges on a growing mailing list. You have to create engaging email content, of course, but it serves no purpose if you’re not sending it out to a growing, interested audience. So, the most important question any … Continue reading
December 6, 2011
by Devi R.
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The team at i-Vista has been getting mails from clients about Google’s ‘freshness’ update and what it means for their search rankings. So I thought it was good time to blog about the impact of freshness on search results and … Continue reading
October 11, 2011
by Narayan Rajan
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While email marketing has been around for a while, social media marketing is still seen as a bit of a buzzword. Depending on your mindset, you might tend to opt for just one. Conservative mindsets will focus on e-mail’s track … Continue reading
October 7, 2011
by Narayan Rajan
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In my last post, I wrote about making your email newsletter sticky. Getting people onto your email list gives you the chance to take your engagement with them to a more personalized one-on-one level. In case you thought email was … Continue reading