November 8, 2011
by Narayan Rajan
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In the last post, I briefly mentioned the importance of having a presence on local listings like Google Places. It helps you reach out to local customers by increasing your visibility in location-based searches. It strengthens your association with your … Continue reading
October 21, 2011
by Narayan Rajan
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Nothing lasts forever, even e-mail relationships. Over time, you’re bound to see some drop-off in audience figures for your e-mail marketing activities. Even with the most compelling content, it’s quite common to see around half your audience becoming dormant after … Continue reading
September 23, 2011
by Narayan Rajan
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If you want to promote your brand on Facebook, a Facebook fan page fits in as the right solution. Unlike personal profiles, pages can have unlimited fans. This makes them a great way to reach out to a mass audience, … Continue reading