September 13, 2011
by Narayan Rajan
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If you can get your campaign to go viral – to fire so many people’s imaginations that they start spreading it themselves – you’ve unlocked the holy grail of marketing. But how do you make sure that your creative goes … Continue reading
July 29, 2011
by Devi R.
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SEO isn’t like an arrow; it can point in many different directions at once. While you’re pushing your primary keywords and researching your SEO performance and your competitors’ you’re also finding a lot of information that can be used to … Continue reading
July 26, 2011
by Devi R.
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No-spider zones, I like to call them. You’ve seen them: all slick, minimal design with small, esoteric looking text embedded in images. Or colourful, busy sites where everything seems to be animated but all the text is inside a flash … Continue reading