December 20, 2011
by Narayan Rajan
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We’ve emphasized the importance of a social marketing strategy time and again. But what does it take to actually build a good strategy, one that will shape a cohesive online approach and ensure that you have the time resources to … Continue reading
November 11, 2011
by Narayan Rajan
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If you run a customer-facing, localized business, then mobile computing and online location-based social facilities like Foursquare or Facebook check- in offer you a great opportunity for unique marketing campaigns. In this post, I’ll list some location-based campaigns that stand … Continue reading
September 30, 2011
by Narayan Rajan
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There’s a game for mobile phones called Surviving High School (SHH) which is based on the simple premise of reliving classic high school dilemmas – making friends, fitting in, being yourself and of course doing well at studies, sports and … Continue reading
September 9, 2011
by Narayan Rajan
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Social media listening is audience research on steroids: it’s real-time, combines the big picture with lots of individual voices and gives you the chance to interact. Traditional research methods like surveys or target groups tend to have their own inherent … Continue reading
September 2, 2011
by Narayan Rajan
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Social media is a conversation. You can’t just jump in without understanding who’s talking, what they’re talking about and why. It’s like any other social situation – there’s value in understanding the mores and norms of the group you want … Continue reading